PR led marketing budget growth in the final quarter of 2025, according to the IPA Bellwether Report, even as total marketing ...

Coke has expanded its CMO remit and appointed a former marketer as its first chief digital officer as part of a broader ...

Joining Lidl GB’s board of directors, Louise Weise’s remit sees responsibility for the full customer journey brought under a ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

In the latest episode of The Marketing Week Podcast, we speak to Burger King UK and agency partner BBH about their six year ...

Consumer healthcare company Opella has embedded AI from the start to the end of the creative process while maintaining human ...

Lloyds is “significantly investing” in brand amid a wider focus on experience-led customer journeys, as the bank looks to ...

Consistency and understanding the power of your brand’s most important assets becomes even more crucial as you scale. This is ...

Looking to differentiate in the sportswear market, Asics is pushing marketing at a board level and using regional insight to ...

Marketers’ unerring belief in theoretical principles only serves to isolate them further from other parts of the business.

Gen AI is opening TV advertising up to brands that once couldn’t afford it, but questions remain over accessibility, quality ...

Former Tesco chief customer officer Alessandra Bellini has been awarded an OBE (Officer of the Order of the British Empire) in the 2025 King’s New Year Honours List for her services to advertising and ...