The functional beverage brand is championing balance — not abstinence — in a campaign that spans print, out-of-home, ...

In spots made with Artists Equity, Megan Thee Stallion takes on the role of Pro-Tina, a peppy instructor in the Richard ...

Airing games across both linear and streaming platforms can help boost performance, according to Nielsen data.

The appointment of Nadia Kokni follows the struggling sportswear icon uniting several key marketing and product functions ...

A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ...

The bourbon brand enlisted “Saturday Night Live” star Kenan Thompson for a playful spot that builds on efforts to expand its ...

The Martin Agency has been responsible for Ritz and Oreo’s Super Bowl work for the past three years, including an upcoming ...

Now in its second year, Cinemark’s “Bring Your Own Bucket” promotion will also expand to two days, Jan. 18 and 19. Customers ...

Data Hub provides deeper insights into first-party grocery shopping data and customer behaviors, including lifetime value and ...

Crafted in partnership with Disney and Lucasfilm, the interactive activation at CES promoted the launch of Lego’s new Smart ...

The experience includes an AI avatar modeled after comedian Rob Riggle, who takes on the role of Guac Guru to offer live ...

AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level ...