Cloud-based remote biometric research provides real-time facial, gaze, and sensor data to strengthen consumer insights and enhance UX evaluations. Traditional behavioral research often relies on ...

A customer tells a support agent, “That’s fine, whatever you think is best.” The words seem agreeable. On paper, it looks cooperative. But you hear it. The tight, clipped tone. The slight sigh. A ...

iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See ...

Ad testing has transformed from a trial-and-error process into a sophisticated science that enables brands to refine messaging, creative elements, and targeting ...

The recent ESOMAR Congress was illuminating on the number of topics – but particularly regarding how far the commercial research industry has already come in the adoption of Generative AI technology.

Nostalgia has an undeniable power. It can transport us instantly – a scent, a song, or a logo can whisk us back to childhood, high school hallways, or simpler times. In marketing and advertising, that ...

Think about the last time you picked between two brands, maybe two chocolate bars at the checkout, two face moisturizers that look basically identical, or two Netflix shows that both seemed “fine”.

Facial Coding tests Jaguar’s rebrand impact. Is feeling absent from copywriting? Discover how Jaguar’s bold rebranding fares under scrutiny. Explore how respondents react emotionally to new marketing ...

Whats the difference between Unconscious, Non-Conscious, and Subconscious? It’s easy to throw around terms like “unconscious desire” or “subconscious fear” in everyday conversation. But in the ...

Understanding how users interact with creative designs and projects is essential for developing effective marketing strategies and user experiences. Online data collection offers a powerful, scalable ...

What do we mean when we talk about someone’s “emotions”, or their “emotional responses”? Moreover, what can we reliably measure about an individual’s “emotional experience”, and how do those measures ...

Optimize content and media spend by measuring consumer responses to videos, ads, movies and TV shows – unobtrusively and at scale. Affectiva Media Analytics empowers brands with real-time, scalable ...