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At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

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For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

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LEGO has called the new system its "most revolutionary innovation since the creation of the minifigure in 1978". | ITV ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Lego has launched its new interactive Smart Play, which consists of Bricks, Tag, and Smart Minifigures at the CES 2026 event.

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...