Shop everything from celeb-founded brands to affordable drugstore classics, and recreate these makeup looks we saw on the red ...

Men’s makeup is shedding stigma as TikTok and Gen Z drives growth, retailers rethink displays and brands chase one of ...

Huda Beauty’s Easy Bake Pressed Powder is available online at both Sephora and Adore Beauty. While it retails for $70 at ...

Like many girls who grew up in a time of YouTube makeup tutorials and the Sephora rewards program, I have tried it all when ...

An 11-year-old established cosmetics brand looks to sell its entire business due to market struggles and slowing sales.