Microsoft Advertising has expanded the number of search themes it allows to 50 search themes for Performance Max campaigns.

Apple will lean on Google to help finish its bungled attempts to smarten up its virtual assistant Siri and bring other ...

AI answers are taking clicks from publishers. Media companies warn that Google Overviews and chat experiences are speeding up ...

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

One prioritizes convenience and personalization. The other puts privacy first. Which one should you use? We help you decide.

Navah Hopkins, the Microsoft Ads Liaison, posted a reminder on LinkedIn, encouraging advertisers to ensure the email settings ...

Search engines transformed health information access, and LLMs offer a new avenue for answering laypeople’s questions. Objective: We aimed to compare the frequency of use and attitudes toward LLMs and ...

More artificial intelligence is being implanted into Gmail as Google tries to turn the world’s most used email service into a ...