Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

A year ago today, a violent storm struck the coast of the sleepy Sicilian fishing village of Porticello. High winds and dramatic thunder and lightning are not unheard of around this time of year in ...

A British-flagged luxury superyacht that sank off Sicily last year, killing UK tech magnate Mike Lynch and six others, completed its final trip to the Sicilian port of Termini Imerese Sunday, a day ...

Sudden, hurricane-force winds toppled the luxury Bayesian superyacht that sank off the coast of Sicily last August, according to an interim report into the disaster, which found the boat had ...

When Motorola introduced its first mobile phone in 1984, the company hoped for a buying frenzy. But even the best marketers couldn’t have predicted the success of mobile phones. Today, mobile phones ...

ABSTRACT: Objectives: This study aims to explore the latent categories of mental health literacy among patients with coronary artery disease and examine their associations with quality of life. Design ...

While the majority of stroke researchers use frequentist statistics to analyze and present their data, Bayesian statistics are becoming more and more prevalent in stroke research. As opposed to ...

Copyright: © 2024 Elsevier Ltd. All rights are reserved, including those for text and data mining, AI training, and similar technologies. Frequentist and Bayesian ...

Prosecutors are looking into the actions of two other crew members in connection with the sinking of the luxury yacht Bayesian, which caused the deaths of seven people. By Elisabetta Povoledo ...

The sinking of tech billionaire Mike Lynch’s yacht in a freak storm off the Sicilian coast last week certainly has to rank among the most bizarre fatal celebrity accidents in years. There was the ...