The rumors are true! Powerade is getting a new subline. Months ago, whispers of what was to come from the Coca-Cola brand sports drink and electrolyte-enhanced beverage began circulating online. While ...

The Coca-Cola Company is taking its sports drink brand Powerade outside of sports drinks with the launch of a functional waters range with Powerade Power Water. It marks the first product innovation ...

As Powerade continues to grow under the BodyArmor Sports Nutrition (BASN) umbrella, they’re now entering the enhanced water sector. Powerade Power Water was launched on Wednesday, a new ...

This story was originally published on Food Dive. To receive daily news and insights, subscribe to our free daily Food Dive newsletter. Powerade is stepping into the enhanced water market with its ...

With hundreds of thousands of fans watching in the stands, and millions more at home, it truly takes more to be a college football player in today’s landscape of the sport. That’s why Powerade ...

With hundreds of thousands of fans watching in the stands, and millions more at home, it truly takes more to be a college football player in today’s landscape of the sport. That’s why Powerade ...

Powerade is returning to the NIL space for its third consecutive year ahead of the 2025 season. The sports drink has inked NIL agreements with LSU quarterback Garrett Nussmeier, Arizona State ...

Powerade's bold blue label promises 50% more electrolytes than the competition. However, a new lawsuit says the figure is more of a marketing spin than a scientific fact. Coca-Cola is facing a class ...

After redesigning its packaging and amplifying its recipe, POWERADE goes extreme with its three new flavors. Sports hydration embraces a bold pucker with POWERADE XTRA SOUR. In a quest to become the ...

The Wendy’s Co. is adding three new sour Powerade flavors to its Coca-Cola Freestyle soda fountains, the company confirmed Thursday. The Dublin, Ohio-based burger brand is following the earlier ...