For some businesses, targeting a smaller audience is the secret of their success. Louise Verity, owner of the British online ...

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

One skill that separates people who succeed from those who struggle is personal responsibility. When we blame, we surrender ...

Success in 2026 for B2B marketers to break the mold, invest in market conditioning, and build campaigns that put buyers at ...

Krista Dalton, Elizabeth Drori, Megan Stroud, Joon Silverstein, and Eric Hirschhorn were recognized by Inc. as Best in ...

Levi Patterson lifts the lid on the sophisticated 3D-to-factory platform he's built that enables personalized designs for ...

Abstract: As the fashion industry and e-commerce websites develops rapidly, personalized customer engagement becomes the key for improving user experience and sales. Traditional recommendation systems ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

These three forces—intelligence, elasticity, and connection—are converging into a new operating model for marketing. AI is ...

Unilever says it's working with "close to 300,000 influencers." Industry experts say its moves have galvanized the creator ...

These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

Discover how to leverage customer archetypes to supercharge your marketing. Learn to identify, create, and use these tools for better ROI. Think of customer archetypes as your secret weapon in the ...