In today's hyperconnected world, social media has become a critical channel for businesses to understand consumers. While ...

Find out the behavioral science principles behind five billion-dollar brands, and how to apply them to market your business.

At NRF’s Big Show, execs from Mejuri, Coterie and Beyond Yoga emphasized the power of community in amplifying brand messages ...

Q3 ’25 revenue growth, strong cash flow, PepsiCo partnership, and global expansion upside. Click for this CELH update.

Whether posing as banks or toll agencies, scam text messages are on the rise. A new Consumer Reports Cyber Readiness Report found text scam attempts increased by 50% and are growing fastest among Gen ...

Case follows FTC’s decision to drop a Robinson-Patman Act lawsuit against Pepsi PepsiCo and Walmart have been accused in a new consumer class action lawsuit of orchestrating a decade-long price-fixing ...

Anthony Conversa is the Chief Marketing Officer of Cinch Home Services, one of the nation’s leading providers of home services solutions. Consumers today aren’t just distracted—they’re pulled in every ...

Every year, thousands of Americans are injured or killed by reckless drivers under the influence of alcohol and drugs. This National Impaired Driving Prevention Month, we send our prayers and unending ...

In a striking endorsement of India’s counterterrorism position, Russian President Vladimir Putin has called New Delhi a “full ally” and pledged Moscow’s complete support in defeating terrorism in all ...

CINCINNATI — With the holiday shopping season in full swing, scammers are targeting consumers with fake text messages claiming to be from delivery services like USPS, FedEx and UPS. Ann Loreax, an ...

Capturing the cultural zeitgeist and trends for the year ahead is a tricky business. But every year, the Pantone Color Institute chooses a color to do precisely that. And it has settled on a shade of ...

Andrea Piovesan does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...