Forbes contributors publish independent expert analyses and insights. Mark Joyella is a former broadcast journalist who covers media. The network formerly known as MSNBC officially became MS NOW ...

Who’d have thought MS would outlast NBC? Except it’s not the MS it once was. A plan to rebrand the MSNBC cable channel to “MS NOW,” announced Monday, is the latest twist in a corporate media saga that ...

MSNBC will be rebranded as My Source News Opinion World, or MS NOW, later this year, as the network prepares for its spinoff from Comcast, while it also will shed the Peacock logo. The change, ...

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As MSNBC prepares to split off from the Comcast mothership later this year, a new daytime lineup debuts Monday that will look quite similar to the news-driven approach it has had with NBC News as a ...

Versant’s Monday announcement that MSNBC will be rebranded as MS NOW (My Source News Opinion World) has generated comparisons online to Warner Bros. Discovery’s multiple HBO name changes in recent ...