Apple Maps has long been struggling to compete against Google Maps and convince iPhone users to stick with their native navigation app instead of switching to Google's alternative, but it now looks ...

Apple could introduce ads to its Maps app as soon as next year. These ads are said to be similar to the software promoting Search Ads inside the App Store, but these would promote restaurants and ...

Advertisers are spotting a fresh Google Maps ad format featuring scrollable light blue sitelinks beneath promoted pins. The new layout gives brands more clickable real estate directly inside Maps.

Apple Maps and Google Maps are two of the most popular navigation apps in the world, and a key difference between them is their approach to advertising. While Google displays sponsored content and ...