The digital gaming platform is partnering with Google on immersive advertising. The partnership could help scale Roblox's advertising business in the long run. Investors will want to monitor Roblox's ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...

Roblox (NYSE:RBLX) shares rose more than 4% in early trading on Tuesday after the video game platform announced a video advertising partnership with Google (NASDAQ:GOOG) (NASDAQ:GOOGL). Over the next ...

It’s always a curious thing to see what certain collaborations will lead to and how one side will attempt to make “the most use” of the other. In the case of Roblox, they’ve been trying for a long ...

Roblox (NYSE: RBLX) has been a controversial investment for many investors. On one end, it has pioneered the unique business model that combines user-produced games, social networking, and a digital ...

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences. Roblox unveiled a new immersive video advertising format ...