Instead of relying on user paths or platform-based credit, causal approaches use experiments and incrementality models to determine whether a specific action genuinely affected an outcome.
Neuroplasticity is the brain's ability to reorganize its structure, functions, and connections in response to experience, injury, or disease. It allows the brain to change and adapt, for example, by ...
Counterfeit or low-quality products—such as olive oil made from dyed rapeseed oil—are often difficult or impossible to ...
Region struggling with drought now threatened by energy-hungry facilities – but some residents are fighting back The sign outside Tom Hermes’s farmyard in Perkins Township in Ohio, a short drive south ...
A lack of financial integrity leads to a severe drain on development financing and drives mistrust and inequality. Each year, US$2 trillion is stolen, laundered, and hidden from governments and ...
This article originally appeared on The Conversation. Powder and ready-to-drink protein sales have exploded, reaching over $32 billion globally from 2024 to 2025. Increasingly, consumers are using ...
Abstract: Online continuous measurement of the mass flow rate of pneumatically conveyed solids in a square-shaped pipe is desirable for monitoring and optimizing industrial processes. However, ...
Nielsen and WPP Media said they struck a new agreement for the large media-buying operation to utilize Nielsen’s audience data that will include Nielsen’s tabulation of so-called “advanced” audiences ...
CMOs face pressure to link ad spend with business results, but legacy measurement tools lack trust. Leading firms use AI-powered solutions, combining Marketing Mix Models (MMMs), incrementality ...
This article originally appeared on ProPublica. ProPublica is a Pulitzer Prize-winning investigative newsroom. Sign up for The Big Story newsletter to receive stories like this one in your inbox. More ...
A common data logging application is measuring voltage or current flowing into or out of a piece of equipment, such as a user monitoring current in solar cells, inverters, or storage batteries. These ...
Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...
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