Recent enforcement actions by the Office of the Data Protection Commissioner against businesses sending unsolicited marketing and promotional messages have sparked animated debate across Kenya’s SME ...

Design is more than just being creative and beautiful; it is guided by principles that ensure the creation of valuable works of art. Do you ever ask yourself why some designs are attention-grabbing ...

Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. Marketing luxury products and services require a ...

AI has fundamentally changed how people search and engage with information online. Features like AI Overviews may boost visibility, but they’ve also reduced clicks, leaving many websites with less ...

Marketing has evolved beyond static roles and siloed teams. In today’s hyper-dynamic environment, customer expectations demand more: speed, relevance, empathy, and personalization. That is where the ...

Marketing may sound like something only businesses care about, but guess what? You’re already using marketing skills in your daily life! Whether you're convincing your teacher to give you an extension ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

When addressing accessibility in architecture, codes set the baseline, while design defines the ceiling. Although numerous guidelines exist, creating spaces for everyone goes beyond mere adherence to ...

Finding a fashion school that’s right for you can feel like a daunting task. After all, the amount of available options are wide, varied, and vast—much like the fashion industry itself. The good news: ...

The role of UI/UX in digital marketing is pivotal for engaging users and driving conversions. A seamless user interface (UI) combined with a captivating user experience (UX) and website design can ...