Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

Brick, Netflix’s new claustrophobic fever dream, locks its couple behind a black metallic wall, but that surface trap only mirrors the deeper maze within. Some walls breathe under your skin. They ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

Razer's always good for a couple of neat concepts at every CES, though they don't necessarily work well as eventual products.

From laundry-folding robot butlers to fancy alarm clocks and lollipops that play music in your head, here’s a rundown of some ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...