Apple has reportedly halted Vision Pro production and slashed advertising by 95% as sales stall, signaling a strategic pivot ...

The Apple Vision Pro (starting at $3,499) has been, to paraphrase Monty Python, just resting production at its Chinese ...

The Vision Pro launched in February 2024, wearing its ambitions (and its weight) proudly on its face. At $3,499 before ...

Apple launched a brand new M5 Vision Pro update last fall, but according to a new report, it may have had little impact on ...

Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales ...

The best Apple ads of 2025 run the gamut from emotional tributes and playful satire to a crazy "Severance" promo in NYC.

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For years, the technology world has looked toward Cupertino for the “next iPhone”—a device that would fundamentally alter our relationship with the digital world. For a brief moment, it appeared that ...

With the recent releases of visionOS 26 and newly refreshed Vision Pro hardware, it’s an ideal time to check in on Apple’s Vision Pro headset—a device I was simultaneously amazed and disappointed by ...

While most people interested in VR/XR don’t want to pay for a Vision Pro, they all likely want something that Apple’s $3,500 has: a premium display. Apple’s Vision Pro, like the recently released ...

The new feature uses U.S. passport information and works at 250 TSA checkpoints. Travelers can now digitize their passport in their Apple Wallets with a new Digital ID feature that Apple launched ...

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