ITV today announces the launch of its innovative new addressable advertising product - Live Addressable +. Launched on stage at the ITV Palooza, ITV’s flagship commercial event, this groundbreaking ...

ENGLEWOOD, Colo.—As Advertising Week 2025 gets underway, Dish Media has released research that argues advertisers are missing millions of consumers by underutilizing addressable TV in their media ...

As part of a push promoting the burgeoning addressable TV advertising marketplace during this year's upfront pitch season, namesake trade association Go Addressable this morning announced six new ...

NEW YORK, May 15, 2025--(BUSINESS WIRE)--Today, Go Addressable, a trade organization dedicated to educating and advancing the growth of addressable TV advertising, officially welcomed several new ...

Time-addressable media is our approach to transforming how media is handled throughout broadcast media supply chains. It takes advantage of the ongoing transition to software-based media production to ...

The company’s Custom PLC Interface Module program aims to improve device and field connectivity in a range of Industry 4.0 applications. Interface modules are ...

Go Addressable, a non-profit trade organisation dedicated to and advancing the growth of addressable TV advertising, has released research findings in conjunction with Advertiser Perceptions that ...

The total addressable market (TAM) represents the total revenue opportunity that's available for a product or service, assuming it achieves 100% market share. Calculating the TAM allows investors to ...

A new, open HTTP API that unlocks the conundrums of cloud-based production - with others now exploring how TAMS can streamline fast-turnaround edits. This time last year, BBC Research & Development ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours 46 min ago By Erika Wheless - 7 hours 51 min ago By Brian Bonilla - 8 hours 45 min ago By Tim Nudd - 9 hours ...