As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, ...

Marketing Management - Most employees say they use AI tools for work that aren't officially approved by their employer, but ...

If you're age 35 or younger and your college degree is in a non-STEM field, I'd bet that you've heard (more than once) some variation of "Oh, so you studied [insert name of discipline that falls under ...

When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say, “It won't leak in your pocket and embarrass you.” However, the company mistakenly thought the Spanish word “embarazar” ...

Some 51% of US workers say AI integrations have made their daily job responsibilities easier, and 63% say they feel more ...

Connected TV retargeting gives B2B marketers a high-impact way to engage buyers, build trust, and move MQLs to SQLs through ...

YouTube is the most widely used social platform by adults in the United States, according to recent research from the Pew ...

Did you know that while 48% of emails are currently spam, that share is expected to drop to 43% by 2030? Or how about that 77% of B2B buyers say they prefer to receive communication via email? Those ...

Marketers say real-time marketing, analytics, and artificial intelligence (AI) are the three emerging technologies that will have the most impact on their strategies in the year ahead, according to ...

Small and medium-sized businesses (SMBs) aren't just the backbone of the economy, they're also one of the biggest opportunities for marketing agencies today. There are millions of SMBs worldwide. In ...

Which high-growth, dynamic industries could transform the business landscape in the coming years? To find out, researchers at McKinsey & Company analyzed global data to identify "arenas of competition ...

Five tech companies—Alphabet, AWS, Meta, Microsoft, and Oracle—are projected to make a whopping $234 billion in AI capital investments this year alone. That's according to an analysis conducted by ...