CallTrackingMetrics' name change reflects a shift from a call analytics provider to a platform built to interpret and optimize every customer conversation across all channels.

AI automation has already shown its value for standardized, high-volume processes. Now, genAI and agentic AI can deliver humanlike service in less standardized interactions.

Tredence, a data science and artificial intelligence solutions provider, today launched Agentic Commerce Accelerators that serve as configurable starting points to design, build, and scale ...

Algolia's collaboration gives retailers fresher visibility, increased discoverability, and new influence across Microsoft's AI-powered shopping channels.

The Email Production Agent handles email marketing work, including personalization, audience logic, message orchestration, and measurement. It builds complete emails using production-grade tools ...

Bloomreach's Loomi AI-powered marketing automation and e-commerce search are now available on AWS Marketplace.

"AI agents are everywhere, but there’s a value ceiling," said Melissa Hilbert, a vice president analyst in the Gartner Sales Practice. "Beyond a certain point, more AI does not mean more productivity.

Teneo.ai, a customer service automation provider, has expanded its Teneo 8 platform with AI Agents for the airline industry.

Agentic shopping is changing consumer behavior, but brands can use helpful, personalized messaging to stay top-of-mind when AI does the browsing ...

Seamless access to high-quality, governed data and models is now available to power and train the next generation of marketing AI use cases.

TiVo, a subsidiary of Xperi, has added to its home screen user interface to help advertisers reach highly engaged consumers across the TV viewing experience. The new offerings from TiVo Ads help ...

Instead of relying on user paths or platform-based credit, causal approaches use experiments and incrementality models to determine whether a specific action genuinely affected an outcome.