AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Unusual, a new AI discoverability startup, analyzes how brands appear within AI search and provides suggestions on how to ...

Retail media gets its own special kind of AI agents; xAI has a CSAM problem; and Discord might be trying to go public.

Political advertising has always evolved alongside media consumption. But the shift from linear television to streaming has ...

Live from the C-Space campus at the Aria Casino in Las Vegas, we break down the most interesting ad tech trends we saw at CES ...

CTV publishers and vendors flocked to CES to charm advertisers with AI products designed to simplify and improve media buying ...

Bold, accountable leaders who publicly embrace conflict and challenge industry fraud are essential to spark innovation in ad ...

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For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, ...

NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

OpenX's new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting ...

A few years ago, “data clean rooms” were all the ad tech trades could talk about. The  relatively new technology was one that ...