Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

This year, the Rochester Public Schools district decided to rebrand. This included a new logo, vision statement and mission for the public schools of Rochester. The meaning behind this rebranding is ...

Vision statements inspire, but tension drives execution. Learn why great strategies start by naming the friction they exist ...

Most businesses confuse their vision with their mission. One is your destination; the other is the engine that gets you there. In this comprehensive guide, we break down the mechanical differences, ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

The University of Texas affirmed its “non-negotiable” commitment to academic freedom and serving the public in a new faculty-drafted statement on academic integrity. The statement, released Monday, is ...

Here’s an uncomfortable truth: Your vision statement is like a participation trophy on your website. It rests there, grammatically correct but strategically blurry, inspiring no one. Reflect on ...

Marking the start of the fall 2025 semester at Luther College, President Brad Chamberlain introduced a new college mission statement, along with supporting identity, vision and values statements, to ...

I’ve been working on a vision statement leadership plan for my team and it’s felt a bit like planning a road trip without a map. We all need a clear goal so we don’t drift off course. In this article, ...