From early childhood, we’ve been taught to recognize the colors of the rainbow—red, orange, yellow, green, blue, indigo, and violet—using the iconic acronym ROYGBIV. We see them in nature, on color ...

The color purple has long been a symbol of royalty, creativity, and mystery. But according to science, it's also something else: a figment of our imaginations. While it looks just as real as red or ...

Across highways, parking lots, and neighborhood streets, drivers are noticing an eerie violet glow where familiar white ...

Yeti’s newest color collection for 2025 is an absolute show-stopper perfect for summertime: Ultramarine Violet. According to Yeti, its new Ultramarine Violet color collection was inspired by the ...

Purple or violet eyes are beautiful, enchanting and mystical. Elizabeth Taylor was famous for her violet eyes (which may have actually been blue, depending on the lighting and who you ask), and the ...

Former NBA star turned entrepreneur Baron Davis, who has always been known for his impeccable sartorial style, famously said: “If you want to make a statement, wear purple.” Similarly, if you want to ...