4. Purchase Decision Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, ...

The process of buying your first home can seem overwhelming. But if you take it step by step, the experience becomes less daunting — and a lot more fun. The homebuying process consists of three stages ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

From market conditions, to location, to your individual finances, the path to buying a home can look wildly different from person to person. (For a little snapshot of what that range can look like, ...

Buying a used car can be exciting and challenging, but understanding the buying process can help you get a great deal and ...

Getting a bargain or reduced price on a home in today’s market seems like a long shot. But a bank-owned property may offer one way for a homebuyer to purchase an affordable home or a home in an area ...