The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Target has implemented significant changes to reduce production times in response to evolving consumer shopping habits ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

Indian brands to rethink how they looked and what change really meant, with rebrands. Design experts dissect what worked and ...

POET Technologies is upgraded from Hold to Buy due to the Marvell-Celestial AI deal. Click here to read my latest analysis of ...

Expanding into new markets sounds like an interesting challenge and an exciting prospect, but actually doing that requires ...

The brands that will truly lead aren’t the fastest adopters of AI; they’re the ones that use it with intention, guided by ...

Indian QSR brands learned to speak locally rather than loudly. QSR brands give a rundown of how marketing evolved this year ...

Dimitar E. Dimitrov, PhD, Head of Sustainability at SUNOTEC, explains how the company integrates circularity, battery storage ...

In 2025, Yamaha celebrates 70 years as a motorcycle manufacturer. Its first product was the YA-1, a machine that bore the ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

More and more movie and TV characters are inspiring the way we dress, and this year was no exception. Shows like Gossip Girl, ...