One of the keys to tapping into the consumer marketplace is coming up with a product or service that addresses a specific consumer need, such as finding a way parents can make their kids quick, ...

Marketing a good isn't the same as marketing a service. The customer can touch carpet, but not the act of cleaning it--and that's an important difference. Nearly all products are a bundle of goods and ...

It's been called "selling the invisible"—delivering intangible services as a core "product" offering. Law firms, management consultants, IT services and telecom providers, architectural groups, ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...