Like many girls who grew up in a time of YouTube makeup tutorials and the Sephora rewards program, I have tried it all when ...

Men’s makeup is shedding stigma as TikTok and Gen Z drives growth, retailers rethink displays and brands chase one of ...

An 11-year-old established cosmetics brand looks to sell its entire business due to market struggles and slowing sales.

From early morning queues for Labubus to treating “job” like a swear word, Gen Z and Gen Alpha have spent 2025 rewriting the ...

Overwhelmed by Sephora’s fragrance aisle? Beauty editors narrowed it down to the best perfumes that smell amazing—and ...

With the arrival of 2026, Sephora is setting the tone early, giving you another reason to celebrate the new year. What reason ...

Huda Beauty’s Easy Bake Pressed Powder is available online at both Sephora and Adore Beauty. While it retails for $70 at ...

It was probably the name that first caught your attention. Can a trend with such an unappealing name really succeed? The ...

Makeup artist Mary Phillips breaks down the secrets behind the beauty look that's beloved by Kendall Jenner and Hailey Bieber.

In her in-depth video tutorial, Hughes points out the “white halo” her “double lip line” naturally creates around her mouth, ...

A celebrity makeup artist breaks down how Black women can achieve the toffee makeup look—and best products to do it with.

Anyone could swipe on a long-lasting lipstick or hydrating balm and call it a day, but every beauty insider knows the joy of ...