I watched a full NBA game in Apple Immersive Video on Vision Pro, and it felt remarkably close to sitting courtside.

Today marks the 20th anniversary of the introduction of the MacBook Pro, unveiled by Steve Jobs as a "One More Thing" segment ...

The Apple Vision Pro (starting at $3,499) has been, to paraphrase Monty Python, just resting production at its Chinese ...

Apple's Vision Pro headset is still failing to see appeal among consumers, according to a new report from the Financial Times ...

Forbes contributors publish independent expert analyses and insights. Ewan Spence covers the digital worlds of mobile technology. Taking a look back at this week’s news and headlines from across the ...

Forbes contributors publish independent expert analyses and insights. Ewan Spence covers the digital worlds of mobile technology. This week saw Apple unveil the long-awaited Apple Silicon M5 chip, ...

The new M5 MacBook Pro has arrived — and brought something of a strategy change for Apple's chip release strategy this year. This time around, Apple has led with the entry-level 14-inch MacBook Pro, ...

Apple on Wednesday announced its new M5 chip along with the new iPad Pro, MacBook Pro, and Vision Pro, all powered by the new chip. These devices are now available for preorder, with shipping and ...

Without much fanfare, Apple has unveiled three new flagship products today via a press release—no special event, no prerecorded show. That might be because the new iPad Pro, MacBook Pro, and Vision ...

Apple has submitted a filing for a ‘Head Mounted Device’ that looks a lot like a new Vision Pro. Apple has submitted a filing for a ‘Head Mounted Device’ that looks a lot like a new Vision Pro. is a ...

Apple's next AR/VR headset should be on the way quite soon. Credit: Bob Henry/UCG/Universal Images Group via Getty Images Remember the Apple Vision Pro? Apple's AR/VR headset launched more than a year ...

If you’re not already wearing a pair of AirPods all day, Apple’s latest suite of features may convince you to do so. The company’s latest model, the AirPods Pro 3 ($249), is Apple’s most comprehensive ...