The media and marketing world is gearing up for 2026. Key discussions will revolve around audience measurement accuracy and ...

As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

A standard reference thermoelectric module (SRTEM) for objectively measuring thermoelectric module performance has been ...

A “standard reference thermoelectric module (SRTEM)*” for objectively measuring thermoelectric module performance has been ...

Micro-dramas, first-party data integration and AI-led discovery reset performance marketing this year, say experts ...

Discover how the CIPM certification from CFA Institute elevates your skills in analyzing and presenting investment performance, enhancing career prospects in finance.

Singh said reporting tracks media activity, but measurement shows its impact on the brand, adding that reporting is necessary ...

Experts say the next phase of retail media will be defined by how intelligently it is deployed, less about chasing scale and ...

Ginza Diamond Shiraishi Hong Kong has announced an ongoing focus on the design, construction, and lasting relevance of its ...

Energy infrastructure stocks trailed the broader market despite strong operating results according to Invesco. Review the ...

New multi-year deal integrates Roku’s data to fuel Nielsen’s measurement suite. Roku gains access to Nielsen’s streaming ratings, showing The Roku Channel is the #2 streamin ...