Online reviews have become a decisive factor in consumer purchasing behaviour across industries, according to a new global survey released by GoodFirms, a B2B ...

The rise of e-commerce and data-driven digital advertising is chipping away at the reasonable consumer standard, a ...

Digitally savvy, repeat buyers now dominate the market, using online research to screen agents before first contact and ...

But in 2026, this type of content will become increasingly subversive, Napoli says. “This trend stems from the fact that ...

Strong discounts and recommendations from AI shopping assistants motivated consumers to spend during the holiday season, ...

Nearly three-quarters of surveyed consumers still shop in stores, and almost half turn to AI for help, according to a new study from the IBM Institute for Business Value, in collaboration with the ...

Brick-and-mortar retailers saw holiday spending jump about 2.9% compared to 2024 but e-commerce outlets easily outpaced that ...

Hoping to catch serious illnesses early, more Americans are ordering lab tests online, but their doctors don't know what to ...

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online ...

E-commerce offers convenience and scale, while in-store shopping provides sensory experiences and personal service; many ...