Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

As prices rose and demand followed, India’s consumer tech market revealed a deeper shift in aspiration, behaviour, and ...

As we approach the end of 2023, the automotive landscape is poised for a significant shift, particularly with the rising popularity of electric vehicles (EVs). The impending expiry of tax exemptions ...

When housing becomes unattainable, people do not simply stay renters – they often change how they live, work, and plan for ...

A clear-eyed look at the $800 billion returns cycle: how it formed, where it fails, and what retailers must fix to prevent ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models! The ...

Australians splashed out during this past Black Friday, with consumer spending reportedly reaching $23.8 billion - which is ...

Easing inflation, GST tweaks and stable commodity costs are lifting sentiment, but questions remain over the durability of ...

Large FMCG companies are set to accelerate D2C acquisitions in 2026, targeting high-growth brands in health, wellness, and ...

The changing market is forcing the drugmakers to hire people with more consumer-focused expertise, strike more deals with ...