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Consistent messaging helps your buyers understand your offer and also benefits your marketing and sales teams. Discover a simple process to streamline your product or service messaging to communicate ...

Linxter is a cloud messaging framework for connecting all kinds of applications, devices, and systems. A behind-the-scenes, message-oriented cloud-based middleware technology, Linxter automates the ...

Dr. Chris Hillman, Global AI Lead at Teradata, joins eSpeaks to explore why open data ecosystems are becoming essential for enterprise AI success. In this episode, he breaks down how openness — in ...

If you've ever been the victim of a typical window replacement sales pitch, you know all too well the plague of botched marketing and sales messaging. You reach out ...

As Caity and Roger recently wrote for Call to Action, every brand-building effort needs to start with research. It’s hard to drive meaningful change if you don’t know where your brand is right now—or ...

There are few things that marketing delivers to the business that’s as impactful as messaging, regardless of company size or economic conditions. Messaging is the fundamental definition of your ...

Great brand content starts with a clear POV, message, and purpose. Here’s how to master your messaging to create better, more impactful content. If you want to become a better content marketer, you’ll ...

Over more than two decades of advising founders, I’ve heard all kinds of stories — good, bad and everything in between. While everyone is different, I’ve noticed that the very best stories have ...

A group of Solana blockchain-based protocols are pushing to streamline crypto communications through open-sourced standards that proponents hope will break down the data silos between projects and ...