In today's hyperconnected world, social media has become a critical channel for businesses to understand consumers. While ...
PepsiCo faces stalled volume and thin margins as price hikes fade. Click here to read my analysis of the PEP stock.
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The Psychology Secrets Behind Guinness, Apple, and Pringles — And How They Can Work For Your Brand
Find out the behavioral science principles behind five billion-dollar brands, and how to apply them to market your business.
PepsiCo’s M&A missteps hurt long-term returns—read why dividend investors should rethink PEP stock despite a 4% yield.
At NRF’s Big Show, execs from Mejuri, Coterie and Beyond Yoga emphasized the power of community in amplifying brand messages ...
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