The Human Element team supported us throughout the process and continues to work alongside us post-launch to ensure all ...

We tested powders from Clean Simple Eats, Equate, Premier Protein, Ritual, and Truvani. Our results show it’s possible to ...

A website project often reveals what the brand has outgrown, making it the clearest moment to realign identity, messaging and visual direction. When companies redesign their websites, unresolved ...

For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...

Primordial nucleosynthesis during the early universe generated hydrogen, helium, and minor lithium-7 before the cosmos cooled, halting further fusion. Stellar interiors synthesize elements up to iron ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), today announced an innovative partnership with Twitch, powered by Amazon Ads, to become the first brand to ...

Last week we asked you what your favorite signature design element was, and unsurprisingly the passionate Jalopnik audience had lots to say. From small touches to major brand-defining designs, many ...

The coziest season is upon us — and for me at least, that means finally being able to burn my most luxurious candles (and perhaps tending a bit more toward hand care as the weather cools, too).

The Kroger Company has been in the grocery business since 1883, and for the past several decades, has increased its footprint by merging with chains that have equally deep roots, including King ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for ...

In brand protection, as in bridge engineering, the strength of brand differentiation (trademark distinctiveness) depends on the integrity of each supporting cable. In a hyper-connected marketplace, ...