These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

Does it undermine what was so great about Lego: that sense of potential in a simple studded brick snapping so satisfyingly ...

Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life ...

Eight years of development have produced a computer small enough to fit inside a classic 2x4 brick. But do kids really need a ...

The Smart Brick was revealed at CES 2026, and shown to power lights, sounds, and interactive features on an upcoming Star ...

Updated on Monday, Jan. 5 at 1:15 p.m. ET — Unfortunately, the Lego CES keynote press conference on Jan. 5 will not be ...

LEGO has released another building set targeting retro gaming enthusiasts, and this one isn't going to break the bank!