CMSWire Contributor of the Year Brian Riback challenges CX and marketing leaders to stop hiding behind metrics and start ...

Glint co-founder Dhruv Chaturvedi discusses how to make crypto analytics open and self-sustaining, ensure data credibility and set the groundwork for community governance. The average trader in the ...

For VisitBritain, data has always been part of the story. As the UK’s national tourism agency, it depends on accurate insight to help regions, small businesses, and policymakers make better decisions.

IBM on Thursday is rolling out synthetic data sets that can be used by financial institutions like banks to combat fraud on instant pay platforms like Venmo, PayPal and Zelle. Synthetic data is ...

In most boardrooms, no one stops to admire a dashboard. You won’t hear applause when someone pulls up a set of charts or filters a data set. Yet, right there in the background, dashboards are doing ...

Our partners at Metricsedge have updated Boise State’s Google Analytics dashboards for our campus community. Available by request through the Help Desk, the new dashboards offer enhanced ...

Our partners at Metricsedge have recently updated Boise State’s Google Analytics dashboards for our campus web and marketing community. Available by request through the Help Desk, the new dashboards ...

Shopify merchants usually track sales or revenue, but they sometimes forget about the other important metrics that drive profit. For example, contribution margin, MET, and customer retention are all ...

The art of crafting analytics dashboards goes far beyond displaying metrics on a screen. For marketing managers responsible for customer experience, these dashboards become the primary vehicle for ...