The senior living market in the United States is an underdeveloped opportunity, with low acceptance, negative perceptions and muddled messages.

Artificial brains, humanoid robots and ‘assistants’ are misleading myths – and they directly affect how we use AI.

“‘Music speaks when words cannot.’ but it’s also a very non-threatening medium. Everybody is connected by music in some way. It can be a very motivating factor with children and adults alike.” Beck ...

2 Department of Applied Linguistics and English Language, The Open University, Milton Keynes, UK Objective To compare the frequencies with which patients with cancer and health professionals use ...

There is something both seductive and treacherous about military metaphors when we talk about diseases. From the moment of diagnosis, the patient is often enlisted-without choice-into a personal war.

Creating similes is one of the best ways to stimulate creativity. They warm up your mental engines and help you look at the world with new and different perspectives. Similes help you understand one ...

The precise words used to describe any given situation can have an enormous impact on its perception. Yet the power of language is often underestimated. Specifically, the immense, mind-changing force ...

The use of metaphors to talk about cancer experiences has attracted much research and debate, especially in the case of military metaphors. However, questions remain about what metaphors are used by ...

1 Integrated Graduate School of Medicine, Engineering, and Agricultural Sciences, University of Yamanashi, Chuo, Japan 2 Graduate School of Interdisciplinary Research, University of Yamanashi, Kofu, ...

Joy Clarkson peels back the veil of overfamiliarity from commonplace expressions and images. I’m afraid these men would only slow me down,” says a cocksure Benedict Cumberbatch in the role of the ...

A Deeper Look into Symbolism in Cartoons: Cartoons are not just entertaining; they often carry more profound meanings and messages through clever visual metaphors and symbolism. Visual metaphors allow ...