A research team from the Institute of Modern Physics of the Chinese Academy of Sciences and Lanzhou University has obtained ...

It's obvious to most people as soon as they set foot in a place they know well—like their childhood bedroom or a former ...

A new study shows that the human brain stores what we remember and the context in which it happens using different neurons.

Have you ever noticed how certain lines from a textbook linger in your mind long after you’ve shut it, while others vanish ...

The human brain must be able to link memory content to the circumstances in which it occurs. Researchers in Bonn have now discovered how the human brain uses two different groups of neurons to store ...

We often think of memories like the contents of a museum: static exhibits that we view to understand the present and prepare for the future.

The human brain is often compared to a computer, but the latest wave of research shows it is closer to a self-building city, ...

Genetics, audio processing and environment can all impact how our brains connect sounds to the symbols we use to read ...

An experimental study in the United States found that having a conversational AI insert slight misinformation into ...

Psychology researchers used virtual reality and MRI technology to better understand how locations help us encode memories.

Direct mail achieved a 4.4% response rate, compared to email’s 0.12%. Digital display advertising performed even worse. The ...

Shark Tank Season 5 investor Namita Thapar shared unique advice for students and parents for the upcoming exam season. As ...