The work aims to position the broadcaster as a familiar place for viewers across the UK.

Perspectives and tips from six CMOs we interviewed this past year about how they’re investing in and driving brand strategy ...

As hybrid work continues to reshape how agencies operate, culture has become one of the most powerful factors in motivating ...

From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

The International Association of Top Professionals (IAOTP) will honor Melanie Dawn Goldberg at their annual awards gala at the Plaza Hotel in NYC NEW YORK, NY, UNITED STATES, January 4, 2026 ...

We return to our Agency Advice series by giving marketing leaders a soapbox to tell us what they think the most significant ...

Private equity investor LDC has exited its investment in Bristol headquartered higher education marketing company Hybrid to ...

Micro-dramas, first-party data integration and AI-led discovery reset performance marketing this year, say experts ...

AI-native platform turns existing marketing stack into an intelligent system that learns from every campaign ...

Veteran B2B marketing leader joins Spectrio to strengthen marketing strategy and performance as physical locations gain ...

WPP has launched Agent Hub on its AI platform for marketing, WPP Open. Agent Hub launches with a curated set of ‘Super Agents’, instantly arming clients and the company’s 100,000 global workforce with ...