As cable subscribers cancel their subscription at a record pace, local advertisers are increasingly relying on CTV to reach consumers. (AP Photo/Matt Rourke, file) One of the fastest growing ad ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Melissa McKay, director of media at Booyah Advertising. National brands rushed to ...

“We’re delivering news all the time on FAST, not just five to six on broadcast TV,” she said at NAB Show New York, noting ...

That car dealership in your neighborhood? It’s probably got a branding problem. Most local car dealerships do. This isn’t a new phenomenon, and the worn stereotype of unscrupulous car salesmen ...

How businesses are using the best-in-class FLX platform to reach targeted consumers, while measuring performance and ROAS.

At the Upfronts, the power of streaming was on full display as major media companies showcased their content slates and emphasized their data and tech capabilities. In parallel, a rebundling trend ...

Core local TV ad spend is expected to slip 1%, mainly due to over-the-air TV ad spend declining 2% to $13.7 billion. Local cable ad spend will also drop - 9% to $2.0 billion.