As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

The Smart Brick has a 4.1mm ASIC chip inside of it that Lego says is smaller than a standard Lego stud. It runs something ...

Lego on Tuesday announced a new high-tech innovation that aims to change how people interact with its iconic building sets.

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

The Smart Brick was revealed at CES 2026, and shown to power lights, sounds, and interactive features on an upcoming Star ...

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick.

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses a risk to its core basis in physical play.

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

Lego has shown off its most tech-packed brick yet at CES 2026—a 2x4 smart brick crammed with sensors, speakers, and LED ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...