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Europe is accelerating in its own way in the influencer space and building a unique model with global relevance.

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Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic ...

Details of a settlement between Drake and DMACC reveal new rules for how the letter “D” can be used, ending more than a year ...

Find out the behavioral science principles behind five billion-dollar brands, and how to apply them to market your business.

Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation.

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As consumers increasingly shift from traditional search results to AI assistants, brands must rethink how they create and ...

An updated edition of the Oct. 29, 2025 article. The natural foods industry has undergone a remarkable transformation, shifting from a niche market to a mainstream powerhouse driven by rising consumer ...

Influencer management is the key to a sustainable influencer program. A critical component of maintaining a robust influencer program is nurturing quality relationships with your influencers. These ...