The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

Explore how viral products serve as anchors for brands, showcasing examples in beverages, fashion, and home goods. Learn ...

Debates about AI are often argued in extremes, either as magic wands or existential threats. What’s missing from that ...

When looking for a car to buy, it's important to take a look at its reliability. Before you buy, here's what Consumer Reports ...

Foodies know certain snacks are worth hunting around for, and that includes these delicious and unique potato chip brands ...

Forbes’ expert contributors share lessons from forward-thinking brands that most businesses can use to succeed in 2026.

Oris has launched its first new watch of 2026; a colorful Chinese New Year-themed take on the brand's in-house "business ...

In a recent study, Consumer Reports ranked 26 car brands based on customer satisfaction. This popular company was the ...

The good folks over at Car Design World (aka 'cardesignworld' on social media) tipped us off to this unofficial design ...

Running Windstar Cruises, a brand defined by iconic sailing vessels, luxurious all suite yachts, and more than 40 years of ...

Language barriers can exist even among speakers of the same language, often leading to misunderstandings that are not ...

Explore why Gen Z, the largest consumer generation in India, has no default brands and how their choices are influenced by ...