Apple has scaled back Vision Pro production and marketing after weak sales, with shipments far below core Apple products.

Apple cuts Vision Pro manufacturing and ad spend as virtual reality headsets fail to attract more customers. Read more.

The long-awaited Apple Vision Pro virtual reality headset is struggling to gain a foothold in the market. Despite the initial ...

Apple has further scaled back production and marketing of the Vision Pro due to weak sales, according to a report from the ...

Apple's production lines are stalling and ad spend is down 95%, but the new M5 update and enterprise focus suggest the Vision ...

After all the chatter about a follow-up version of Apple's Vision Pro headset, as well as a possible cheaper variant, it's ...

Apple set out to redefine personal computing with its mixed reality headset, but the Vision Pro’s early stumbles have ...

Apple is significantly scaling back production and marketing of its ambitious extended reality (XR) headset, the Vision Pro.

A new breath-based sensor entering human trials now suggests the underlying technology may finally be catching up with ...

Apple has adopted a cautious AI strategy that may finally show tangible results in 2026. According to reports, on-device ...

Explore Apple foldables, from iPhone Fold breakthroughs to iPad Fold rumors and MacBook foldable innovations, revealing how Apple's flexible ecosystem could reshape mobile and computing design.

JP Morgan acquires the Apple Card programme as Goldman Sachs exits the partnership, absorbing a staggering £790 million loss ...