Apple has scaled back Vision Pro production and marketing after weak sales, with shipments far below core Apple products.

Apple cuts Vision Pro manufacturing and ad spend as virtual reality headsets fail to attract more customers. Read more.

The long-awaited Apple Vision Pro virtual reality headset is struggling to gain a foothold in the market. Despite the initial ...

Apple has further scaled back production and marketing of the Vision Pro due to weak sales, according to a report from the ...

Apple's production lines are stalling and ad spend is down 95%, but the new M5 update and enterprise focus suggest the Vision ...

After all the chatter about a follow-up version of Apple's Vision Pro headset, as well as a possible cheaper variant, it's ...

Apple set out to redefine personal computing with its mixed reality headset, but the Vision Pro’s early stumbles have ...

These are tech expert Marc Salzman's top CES picks for USA TODAY after his hands-on with future gadgets and gear in Las Vegas ...

Apple is significantly scaling back production and marketing of its ambitious extended reality (XR) headset, the Vision Pro.

Augmento's tech enables developers to align stakeholders faster and engage international investors. Diriyah showcases ...

As 2025 draws to a close, here’s a look at what defined Apple over the last 12 months, for better or for worse.

Apple has adopted a cautious AI strategy that may finally show tangible results in 2026. According to reports, on-device ...