Apple has scaled back Vision Pro production and marketing after weak sales, with shipments far below core Apple products.

Apple cuts Vision Pro manufacturing and ad spend as virtual reality headsets fail to attract more customers. Read more.

Apple has further scaled back production and marketing of the Vision Pro due to weak sales, according to a report from the ...

Apple's production lines are stalling and ad spend is down 95%, but the new M5 update and enterprise focus suggest the Vision ...

After all the chatter about a follow-up version of Apple's Vision Pro headset, as well as a possible cheaper variant, it's ...

Apple is significantly scaling back production and marketing of its ambitious extended reality (XR) headset, the Vision Pro.

Apple has adopted a cautious AI strategy that may finally show tangible results in 2026. According to reports, on-device ...

When it comes to moviegoing, if 2025 proved anything, it is that audiences will show up for original stories just as much as ...

As of early January 2026, Apple has reportedly made the difficult decision to sharply scale back production and marketing for ...

Apple is positioning 2026 as a potential AI turning point by focusing on a revamped Siri, tighter software integration, and a ...

Even granting perfect execution across all segments—including successful Robotaxi and Optimus commercialisation—Tesla's fair ...