Forbes contributors publish independent expert analyses and insights. Jess Cording is a dietitian and health coach who covers wellness. As more people have begun making the decision to drink less ...

Two decades ago, approximately 72% of young adults in the U.S. reported drinking alcohol regularly. Today, that number has dropped to 62% among adults under age 35, according to Gallup polling data.

The functional non-alcoholic drinks market has exploded over the past five years. And that growth is hardly surprising, since it combines two of the biggest trends in the beverage sector - declining ...