The future belongs to brands that use AI with intention, not as a shortcut but as an amplifier of what makes them ...

In B2B, the brands that win are those that think beyond campaigns and focus on connection. Because when your content consistently speaks to the challenges, aspirations and realities of your audience, ...

Coca Cola’s much-awarded ‘Share a Coke’ campaign has reversed a decade-long decline in Coke sales in the US, The Wall Street Journal is reporting. The company’s US sales have risen 2.5% since it ...

The MSG Sphere at The Venetian has sported a number of striking looks since its recent opening, with giant spherical items from basketballs to eyeballs dominating the Las Vegas skyline. Viral social ...

Work Art Life by Studio Pip and Co. The first SBS symbol to hit the screen was a gradient blue and white globe surrounded by a blue and white ring. It was used across all of SBS’s stations and ...

The campaign was made in collaboration with creative agency Abel and Limehouse Production. It features four spots, which aim to celebrate life milestones and events, encouraging Aussies to incorporate ...

With the Paris 2024 Olympic Games commencing this week, brands are presented with a unique opportunity to experiment, showcase and support their home countries, teams and athletes with exciting ...

IKEA UAE has released a sweet and simple campaign that features its BLÅVINGAD soft toy collection narrating unexpected family histories. Three short videos in the ‘Where Do They Come From’ campaign ...

In order to tap into the Gen Z demographic, brands need to demonstrate values and purpose while still being consistent and personalised, writes Jordan Sim. Born between 1997 and the early 2010s, Gen Z ...

Beginning today, Australia will enforce a landmark regulation: major social platforms must take reasonable steps to prevent anyone under 16 from holding an account. Instagram, TikTok, YouTube, ...

ALDI has started 2023 by trying to reposition itself in the minds of consumers with the ‘Shop ALDI First’ campaign. The nationwide campaign from the supermarket chain launched with a schmaltzy TVC via ...