The new tools demonstrate how streaming platforms are working to improve measurement as marketers push for more performative ...

At NRF’s Big Show, execs from Mejuri, Coterie and Beyond Yoga emphasized the power of community in amplifying brand messages ...

Run Back the Miracle” celebrates the American hockey win over the Soviet Union at the 1980 games and is part of a broader ...

The functional beverage brand is championing balance — not abstinence — in a campaign that spans print, out-of-home, ...

Crafted in partnership with Disney and Lucasfilm, the interactive activation at CES promoted the launch of Lego’s new Smart ...

New videos show the trio pitched shoddy AI content, like an ad of them floating in space, before they settle on a more ...

In spots made with Artists Equity, Megan Thee Stallion takes on the role of Pro-Tina, a peppy instructor in the Richard ...

A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ...

The bourbon brand enlisted “Saturday Night Live” star Kenan Thompson for a playful spot that builds on efforts to expand its ...

The Martin Agency has been responsible for Ritz and Oreo’s Super Bowl work for the past three years, including an upcoming ...

Data Hub provides deeper insights into first-party grocery shopping data and customer behaviors, including lifetime value and ...

Airing games across both linear and streaming platforms can help boost performance, according to Nielsen data.