Social media marketing was once an exciting new way for companies to market their products and services. Businesses set up profiles, gathered followers and began posting regularly. In the early days, ...

Which trends will define social media marketing this year? To find out, Emplifi conducted a survey of 564 marketers. An infographic (below) covers key insights from the research. It explores key ...

As trends go viral, flavor development timelines are being put to the test.

Today, trust in popular platforms is diminishing, organic reach is haphazard and hard to predict, and user behavior is growing more difficult to discern than ever before. At the same time, a steady ...