In its upfront ad presentation Wednesday, Warner Bros. Discovery announced a number of advanced advertising products for its streamer, Max. Chief U.S. advertising-sales officer Jon Steinlauf said ...

Meta is chasing two advertising trends – short-form video and retail media – and it’s doing so by leaning into the biggest trend out there: AI-based ad tech. On Tuesday, Meta released new products in ...

TikTok on Tuesday introduced a slew of new ad products designed to help brands tell higher-impact stories, beyond what they could do on traditional television or standard mobile video ads. Why it ...

Bloomberg Media wants to capitalize on the explosion in connected TV ad spend. While Bloomberg is known as a digital news outlet, it actually had a broadcast TV network first. So it was natural for ...

Tubi has launched a set of new ad products, including “Wrappers,” which lets movie studio marketers secure prime real estate on the streaming service’s home screen. The Fox Corp. subsidiary made the ...

Amazon Ads has become a powerful platform for businesses of all sizes, both on and off the Amazon marketplace. This article explores the various types of Amazon Ads, their features and how they can ...

Three new formats will let users easily place products featured in ads in their Amazon carts, with no need for QR codes. By Alex Weprin Senior Editor It’s about to get a lot easier to buy something on ...

Many companies still treat brand and performance marketing as separate efforts, often isolating brand initiatives from key KPIs and unit economics analysis. Traditionally, brand marketing focuses on ...

Snapchat has recently unveiled a range of product updates on its social media platform – from more expansive optimisation choices that drive lower-funnel conversions to new brand-specific ad formats ...